According to Serasa Experian's 2025 Identity and Fraud Report, 51% of Brazilians were victims of fraud in the past year, with 54.2% of those affected suffering financial losses. Among those who lost money, nearly 20% lost between R$1,000 and R$5,000. The data also shows that people over 50 are the most targeted, with 57.8% reporting they had been the victim of fraud.
Credit card misuse was the most common method (47.9%), followed by financial scams such as fake payment slips and Pix fraud (32.8%), and phishing (21.6%). The study also highlights the growth of sophisticated AI-driven fraud, including deepfakes and fake profiles — even as the incidence of this type of scam has declined thanks to advances in facial biometrics as an authentication method.
The research also found that 16.3% of Brazilians had documents stolen or lost in 2024, and 3.6% of them reported their personal information being misused in fraudulent schemes. Despite the high incidence of scams, 76% of consumers said they would be willing to pay more for companies that provide stronger digital security — making security the most valued attribute in online transactions.
The study also recommends and reinforces the need for investment in digital security technologies and strategies that combine multiple solutions to prevent fraud, protect data, and strengthen consumer trust in digital services.
This post was summarized from its original version using ChatGPT version 4.0, with human review.
Source: Serasa Experian.